There were a group of kids gathered in front of Asama Shrine the other day.
From their matching uniforms, I'd guess they're a part of a local soccer team. The kids were all very energetic and calling out to each other to hurry up and fall in line!
When they were all in a row, several of the kids shook the rope connected to the bell and after ringing it a few times, fell back into the line. And after a "Say-no (せいの)!" call from their coach, they all said a big "Kotoshi mo yoroshiku onegai shima su (今年もよろしくお願いします)!!!" This means something like "please let this be a good year," a prayer to the gods, and can also be used as a greeting when we meet people at the start of the year.
Oh, and of course, the kids bowed after that to seal their wish!